April Hartloff is a lead partner in the Employee Benefits Division of The Financial Guys Insurance Agency, LLC. The main office is located in Williamsville, NY.
She began her insurance career as a customer service rep for the Elma, NY Farm Family Insurance Agency in 1991, soon after she became office manager. She developed processes and systems that would become so well recognized by Farm Family that she soon started working for them as a NY State wide Agency Trainer. With a farm and agriculture background, April naturally gravitated to agriculture-based businesses. April also became an expert in crop insurance, helping many local farms add this valuable protection.
In July of 2005, April then embarked on a new opportunity to establish a brand new Allstate office in East Aurora. April soon transitioned from customer service to sales rep, specializing in personal lines insurance. The new agency set a three year production goal which was reached in less than 18 months! During her time with Allstate, the agency received numerous awards for production and service.
While at Farm Family and Allstate, April recognized an unfulfilled need with her business accounts. The rapid changes in health insurance made her realize this was an emerging new opportunity. April then became the first sales rep at a new start-up benefits agency. Once again, April’s concern for her clients, eye for creativity and her ability to set up procedures and policies came to the forefront. She focused on the small business market providing the hands-on service and care that other brokers simply did not. April was instrumental in establishing a state-wide business relationship with the New York Farm Bureau.
April continued to grow her accounts providing creative, outside the box benefits solutions. In 2006, she was asked to build out Sheridan Benefits, a full service health insurance agency. With her vision, that agency went on to be one of the premier health insurance agencies in WNY. Her concern for the long term well-being of her clients and their employees helped April develop a trusted advisor relationship. April has continued to take a proactive approach helping her clients navigate the ever-changing landscape of employee’s benefits.
It is April’s ongoing drive to continuously provide value-added services to her clients that led her to lead the TFG Insurance Agency. April is excited to bring her clients the strategic alliances with Social Security experts, retirement and college planning experts, 401K experts, and an independent team of Medicare consultants!
April holds a New York State Property Casualty Insurance license as well as the NY Life Accident & Health license. She is a lifetime member of the New York Farm Bureau. She also works closely with Firemen’s Association of NY (FASNY) and the Independent Bankers Association of NY (IBANYS).
She resides with her family in East Aurora, NY.